Is It Better For SEO To Publish Something Every Day?

Someone, somewhere, told bloggers to post every day.

So you do. And you give it your best shot.

But posting daily just doesn’t work for you. You don’t meet your traffic and income goals, you don’t get a flood of visitors, and your subscriber numbers stagnate.

Now you’re doubting your ability to be a successful blogger, and you feel like a sweatshop worker, working super-hard with no real reward.

The post-every-day strategy takes all the fun out of blogging.

Deep down, you suspect this strategy is downright dangerous. And you’d be right for the following reasons:

Top 3 Reasons - Why you should not publish posts every day?

Reason - 1 : Daily Posts Destroy Social Proof

Social proof is evidence, left by your readers, that your blog is interesting, popular and worth reading.

Your subscriber count, number of comments, number of retweets, likes and +1’s show new visitors that other people like and endorse you.

Without social proof, getting people to subscribe to your blog is much harder.

By posting too often, and thus continually replacing the latest post, you reduce the amount of social proof that each post will get. Few people will expend their present effort on yesterday’s conversations.

If you publish a post every day it’s only up at the top of your blog for that day. If you publish a post only once a week, it would be at the top of your blog for a whole week.

And a post will get more exposure if it is up at the top for longer… People will interact with it more since it’s the latest, most relevant content for a longer period of time.

Reason - 2 : Daily Posts Destroy Reader Bonding

Do you read all your emails as soon as they arrive? Neither do I.

In fact, some of my subscription emails can remain unopened in my inbox for days.

When I see I have, say, four unread broadcast emails from a blog I like, I will often only read the latest one. I miss all those that I couldn’t get to during the couple of days after they arrived.

I’m pressed for time. And so are my readers. And yours.

If you post too regularly, your subscribers won’t get around to reading every post you write.

As a result, you miss an opportunity to bond with them with each post they skip. And you miss an opportunity for them to spread the word about your work too.

Reason - 3 : Daily Posts Destroy Subscriber Counts

By sending out posts via email too often, you’ll force some of your subscribers to unsubscribe. This is particularly true for less-popular bloggers.

Most people have too much to read and will thank you for posting less often — especially if the quality of your blog posts improves as a result.

Some of my favorite bloggers post as infrequently as once every month to six weeks.

Every post they write is excellent, and contains helpful advice that I can apply right away. I devour every article.

But I only read about one in ten of the posts from people who publish daily.

Scarcity breeds value. Abundance doesn’t.

Who Are You Publishing For?

What distinguishes one daily Web publisher from another? That list of criteria begins with the intention behind the site. Are you seriously striving to be a news organization with professional reporting and editing or are you just publishing news articles? How much effort do you invest in finding and reporting on news? Are you just getting ideas “off the wire” and handing out writing assignments? If so, then you are not running a news organization.

But news is not the only reason why people publish on a daily basis. You may have a passion for cooking, and so you could write about the meals you prepare every day (think of the somewhat controversial Julie and Julia blog). Or maybe you just think you’ll make some money from publishing recipes so you hire some folks to write recipe articles for you.

In addition to cooking people can be passionate (or business-like) about politics, fishing, restoring old cars, shopping, dieting, living a healthy lifestyle, J.R.R. Tolkien, and sports. Or a million other topics. If someone has built a niche with passion, other people have decided they can crash that niche to make a profit.

You may find excellent writers who know their topics and churn out great stuff, but the majority of Websites that are in it just for the money are not built on editorial guidelines that pursue passion and precision.

So it begins with who the Website is really for: you or your audience. That makes a big difference in how effective your content strategy proves to be.

What Are You Trying to Say?

When someone truly cares about what they publish they almost always have a reason for writing whatever they say. That reason may be ephemeral, such as an angry reaction to a recent event (maybe a dumb Tweet or an unpopular decision by national leaders). Or the reason may be that they are on a personal journey of discovery. Or you could find yourself in the position of being “the answer person” and you feel compelled to respond to all the questions people ask you.

If you don’t know why you’re going to publish your next article, other than that “it is about a good keyword”, you’re lost and drifting on a sea of pointless content. Chasing keywords is effective for producing bland content. It doesn’t get you far when you’re trying to produce something useful and exceptional.

Forcing yourself to publish something every day because you have a list of keywords is not an optimal strategy. If you’re not producing optimal content then you’re not optimizing for search. To put it another way, let’s suppose you get an article to rank no. 1 for a targeted keyword in Bing, Blekko, Google, and Yandex. If that is all you accomplish you have wasted a great opportunity.

Really good content ranks well for many different expressions. If you put a thousand words into an article you should not even be thinking about keywords because you cannot possibly track and measure all the queries for what those thousand words are relevant.

If all you are trying to say with your content is “KEYWORD GOES HERE” then you are taking the least efficient and least effective path to building a popular Website through content.

Great (even just good) content is not, never has been, and never will be about keywords.

Whether you hand an assignment to a freelancer or write the article yourself, you should care about what the article is going to say. It should mean something to you.

What to Do Instead?

By now, you should agree that posting on your blog daily is neither wise nor productive. Yet when you start seeing the benefits of not posting every day, you need something new and constructive to fill the void.

Sure, you can still think about and work on posts every day. You’ll just be publishing less often and spending your remaining time with the following:

• 1. Plan Your Posts… Wisely
• 2. Life is short — Make It Count
• 3. Hit Publish, then Promote, Promote, Promote
• 4. Grow Your Online Business by Creating Valuable Assets
• 5. Stroke Egos to Your Advantage

A Daily Article Should Last for All Time -

I do occasionally publish ephemeral content, such as an announcement about an upcoming event, or maybe to let regular readers know why I have not written anything in a while. But I don’t like this kind of content. I may figure out a way to keep people informed via a widget rather than devote an entire article to something that won’t matter in two years.

Sure, I have also advised people to develop a ten-year plan for SEO but that goes well beyond the words you put on a page. It’s really tough to predict what will be relevant and useful in ten years.

15 years ago most Websites received the majority of their traffic from non-search Websites; that is, through links placed on other Websites. As more people came online and as more Websites were published the search engines became more important. Earning those legitimate links became less important to competitive Webmasters who wanted fast traffic. But a deep link on a Web page that receives and sends traffic ensures that older content continues to receive visitors.

In SEO You Do Not Publish for the Day -

Search engine optimization, when applied to content, does not rely on a given number of articles per day or week. You can boost traffic temporarily by increasing your publication rate but to be optimal you have to publish content that attracts interested, relevant traffic on a continual basis. It doesn’t have to be spectacular traffic; it just needs to be consistent, dependable traffic.

If you’re chasing the same keywords everyone else is chasing then sooner or later your content will be pushed down in the search results. Taking the time to create content that people will always search for mitigates that effect through relevance to multiple queries, usually lower traffic queries, that bring in more traffic over time. 

But that lesson just underscores how important it is to NOT depend on keywords; rather, you want the content itself to become what people search for, rather than to create content on the basis of what you think people are searching for.

Your content should not be designed just to bring in traffic today or for the rest of the year; it should be designed to bring in traffic for as long as people want to know about that topic. Practice creating enduring value in whatever you publish and over time you will need to spend less money on advertising for mediocre, short-lived content.

Go Pro, Baby!

Do you want to become a professional blogger?

Steven Pressfield says going pro is essential if we want to overcome self-sabotage. You need to let the world and yourself know that you’re serious, that you’re not in this merely for a couple of laughs.

You mean business. This is your life. And you have something meaningful to say.

A professional blogger doesn’t just write one boring post after another.

Hell no.

The pro has a vision. And he has a strategy to achieve his vision. He realizes that marketing is part of the game. He knows that a business needs promotional material, products, and sales letters.

He understands the problems of his target market. He knows how to communicate the benefits of the solution he offers.

He knows the difference between boring content, and the stuff that really matters.

A pro doesn’t just fall into a rut of daily posts hoping that someday soon his luck will change. A pro grabs his opportunity with both hands and does something amazing. Something worth talking about.

So, who do you want to be? For a smart blogger like you, the choice is obvious.

• It’s time to start taking online business seriously.

• It’s time to start writing posts that matter — posts that save people.

• It’s time to start promoting your blog posts like your future depended on it.

• Because it does.

Conclusion

This was our definitive rundown about Why Posting Every Day is a Silly Strategy (And What to Do Instead), we are certain that these article would have been proven useful for a considerable lot of the users out there. On the off chance that you have any sort questions left identified with these tricks then lend your inquiries in the comment box. Any of our team members will hit them up in no time. 

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